Counter

The conversations and the calendar. Handled.
Your team focuses on the room.

We set up an AI front desk for your practice. It answers, books, and reschedules 24/7, straight into the calendar you already use. You do nothing.

Done-for-you, for appointment-based practices in San Diego and North County.

Counter

Front desk · live demo

This is live. Try to stump it.

Every call that rings while you're with a client goes to voicemail.

You can't answer it. You're in the room, hands busy, which is exactly where you should be. So the phone rings out, the caller hears a recording, and now they have a decision to make.

Someone with a sore back at 7 pm isn't waiting for a callback tomorrow. They're calling the next practice on the list, and the first one that picks up and says "I can get you in Thursday at 2" wins. Not the best practice. The one that answered.

What Counter handles

  • Answering. Calls and texts, any hour, in your practice's voice, with your services, prices, and policies.
  • Booking. Checks real availability, offers times, collects the details, books it into your calendar.
  • Rescheduling and cancellations. Moves the appointment and applies your cancellation policy.
  • Reminders. Confirmations and reminders so fewer people forget.
  • FAQs. Hours, parking, what to bring, what to wear, whether you take walk-ins.
  • Human handoff. Medical questions, complaints, insurance specifics, anything needing judgment: it takes a number and gets your team to call back. It never bluffs.

Works with the calendar you already use

  • Cliniko
  • Acuity
  • NexHealth
  • Calendly
  • Cal.com
  • Square Appointments
  • Google Calendar
  • Apple Calendar
  • Healthie

Don't see yours? Ask on the call. Most systems with an API or a shared calendar work.

How it works. Done for you.

  1. A 15-minute call

    You tell us about the practice: services, hours, policies, how you like things handled. That's the whole meeting.

  2. We build and connect everything

    Your front desk, your number, your calendar. No forms to fill, no software to learn. There is no work on your end.

  3. Live within days, tuned by us

    We monitor the conversations, adjust the wording, and keep it sharp as your practice changes.

Who it's for

Solo providers up to six-provider practices in San Diego and North County: massage, med spas, chiropractic, dental, physical therapy, esthetics, acupuncture, and any practice that lives by the appointment book. On any supported platform.

If you're the person who answers the phone between clients, or you're paying someone to, this is for you.

Pricing

Solo

For individual providers

$69/mo

Setup included at launch.

  • Standardized install
  • Answers, books, reschedules, reminds
  • Email support

Practice

For 2 to 6 providers

$249/mo per location

Plus $499 one-time setup.

  • Full service: we build, connect, monitor, and adjust
  • Multi-provider scheduling and routing
  • Ongoing tuning by a real person

Both plans: phone and SMS usage is billed at cost plus a small markup, typically $20–40/mo. Cancel anytime. No contracts.

Prefer to talk it through first? Book a 15-minute call

Questions people ask

What happens on a weird call?

Counter only speaks from what we set up for your practice: your services, prices, hours, and policies. Anything outside that, or anything that needs judgment, gets a handoff: it takes the caller's number and your team calls back. It doesn't guess and it doesn't invent answers.

Do we keep our phone number?

Yes. Your number stays yours. We route it so Counter picks up when you can't.

How long does it take to go live?

Usually a few days after the setup call. The pace is set by your calendar platform's connection, not by paperwork.

What if we change booking software?

Tell us and we reconnect it. Switching platforms is part of the service, not a new project.

Can we review the conversations?

Yes. Every call and text is logged, and you can read them whenever you like. We read them too; that's how we keep tuning it.

How do we cancel?

Email us. It ends at the close of your billing month. No contracts, no cancellation fee.

Let the phone ring. It's handled.

Try the demo above, or book a short call and tell us about your practice.

Book a 15-min call